Spread knowledge in your company: Print out 1-pagers and display them at the water cooler
Navigation Menu+

Elevator Pitch Template

Posted on Jul 15, 2015 by in Product Management | 0 comments

What makes your product a great solution? Why should somebody take the time to check it out? An elevator pitch answers this question in seconds. To cover all the important parts, Geoffrey Moore presented a template for elevator pitches in “Crossing the Chasm”. This week’s 1-pager is a variation of his template.

Word of caution: Don’t make this the actual pitch! Use this template to explicitly think about your product. Fill in the blanks to base trade offs on and to inform a real – more interesting, less formulaic – elevator product pitch.

You don’t have a product? Why not create a pitch for yourself, for your next job interview?

Get PDF

Never miss a 1-pager – Subscribe to our free newsletter!

 

Content of 1-Pager:

Elevator Pitch Template – Why is your product interesting? In 10 seconds or less

For (target customer)

who (dissatisfaction with available solutions)

our product is (new product category)

that (key benefit for customer)

unlike (alternative solution)

our product (how it solves customer need better than alternative)

* Don’t make this the actual pitch! Use this template to explicitly think about your product. Fill in the blanks to base trade offs on and to inform a real – more interesting, less formulaic – elevator product pitch.

 

Sources: 

0 Comments

Trackbacks/Pingbacks

  1. 1-Pagers: Elevator Pitch Template, Fancier Sketchnotes & Configuration Management | Finding-Marbles - […] elevator pitch captures what makes your product a great solution. This elevator pitch template reminds you of all the…

Submit a Comment

Your email address will not be published. Required fields are marked *