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Design the Box

Posted on Jun 10, 2015 by in Product Management | 0 comments

Teams work much more effectively when they share a vision of what their product is supposed to become. Alas, this vision is usually implicit and everybody has their own diverging views on what’s important. Especially for digital products. “Design the box” is a fun way to make all different views visible and agree on a shared vision.


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Content of 1-Pager:


Create a shared vision for your product or service in a fun workshop

Works for everything! From “Web Hosting” over “Perfect Hire” to “Delivering Superior Customer Support”!

“You come across your product in a store. What does its box look like? There’s no wrong way to design it.”

Split the group into small teams. Each team designs 1 box. Allow at least 30 minutes for designing. Give examples of what could be on the box:

  • Name
  • Slogan
  • Visuals
  • Benefits
  • Features
  • Use cases
  • Trust enhancers
  • Customers / Buyers

After designing, the teams pitch their boxes to each other. Note similarities, discuss differences. Put all agreed upon ideas into one shared box. This box could stay in the team room as a visual reminder of their vision.

Get a joint view of what’s important!

You need:

  • At least 1h of time
  • Blank boxes
    Alternative: Drawing of a box – at least front and back side
  • Pens
  • Stickers
  • Other fun materials
  • Inspiration, such as cereal boxes, …






  1. Wall-Skills: Design the Box, Japanese Terms in Lean, User Stories, less +F | Finding-Marbles - […] the vision for your product rather fuzzy? Design the box is an awesome technique to bring clarity and […]

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