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Elevator Pitch Template

What makes your product a great solution? Why should somebody take the time to check it out? An elevator pitch answers this question in seconds. To cover all the important parts, Geoffrey Moore presented a template for elevator pitches in “Crossing the Chasm”. This week’s 1-pager is a variation of his template.

Word of caution: Don’t make this the actual pitch! Use this template to explicitly think about your product. Fill in the blanks to base trade offs on and to inform a real – more interesting, less formulaic – elevator product pitch.

You don’t have a product? Why not create a pitch for yourself, for your next job interview?

[button link=”/wp-content/uploads/2015/07/Elevator-Pitch-Template_Wall-Skills.pdf” type=”big” color=”orange” newwindow=”yes”] Get PDF [/button]

Did you know there are compilations of our 1-pagers? About Agile & Scrum, Facilitation and for Product Owners

 

Content of 1-Pager:

Elevator Pitch Template – Why is your product interesting? In 10 seconds or less

For (target customer)

who (dissatisfaction with available solutions)

our product is (new product category)

that (key benefit for customer)

unlike (alternative solution)

our product (how it solves customer need better than alternative)

* Don’t make this the actual pitch! Use this template to explicitly think about your product. Fill in the blanks to base trade offs on and to inform a real – more interesting, less formulaic – elevator product pitch.

 

Sources: 

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